Web companies are working hard to extend their features to cater to the needs of their users. However, feature-rich web applications can be intimidating and confusing, especially to the first time user. Several websites such as getdropbox.com, linkedin.com & reverbnation.com ease the learning process by providing a systematic tour and an award upon completion.

For some psychological reason, users enjoy the idea of ‘completeness’.

OMG It's like I'm about to finish a software tutorial!

Progress can be visually represented in various ways such as progress bars & checkmarks.

The Benefits:

• Users learn the full breadth of your services
• Customer service questions might answered during exploration
• Encourage activity with existing users or invite new users
• Opportunities to show more ads or help users upgrade to premium account

The idea of incremental progress is nothing revolutionary-  but it’s simple and satisfying.  Here are three sites that use progress bars and reward systems to get new users acquainted.

GetDropBox

Ahh green check marks smell like a fresh can of tennis balls

GetDropbox.com
This file management system’s ‘Getting Started’ page allows users to explore various features in a non-linear fashion. Also, make note of their creative way of displaying progress: an empty box that fills as you meet objective.

User Reward: Green checkmarks & bonus 250 extra storage. Oh and for every friend that signs up, you ANOTHER 250 MB of space
Company Reward: More users to potentially upgrade to premium account.

Oh and by the way

Feels good, doesn't it?

LinkedIn

25% complete but 100% man

Linkedin.com
This professional networking site helps job-seekers connect with companies and employers find reliable workers with non-sketchy pasts.

User Reward: A more complete profile lends you more credibility as a professional. In fact, LinkedIN claims “Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn”. The final task is to ask a recommendation from a colleague. Nothing like personal endorsement to ‘up’ your value.
Company Reward: It’s a free service for employees, so the more users that sign up the more they can sell sidebar advertisements.

Reverb Nation

13% on your way to be an internet rock star

Reverbnation.com
On this site, a complete profile benefits the band, who presumably wants to reach more fans. Tasks include uploading mp3s, band photos, filling out biographies

Reward for User: (potentially)Connect with more fans!!
Reward for Company: More people to see banner ads and potentially more premium account upgrades

Like Finishing that Last Piece of Cake

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